458 - The Harsh Truth About AI Taking Over Coaching Industry

AI isn’t coming — it’s already here, reshaping the coaching, consulting, and expert industry at a speed that’s catching many off guard. In this episode, I share an unfiltered look at how AI is changing the personal brand space and what you must do right now to stay relevant, trusted, and in demand. This isn’t a tech tutorial — it’s a wake-up call. You don’t need to fear AI… but you do need a plan.

• 0:57 - Connection is the differentiator
• 2:25 - The viral AI YouTuber who lost my trust
• 5:07 - The messenger is more important than the message
• 6:02 - Your output should be INCREASING
• 8:23 - U.S. presidential campaigns reveal where content is headed next
• 11:07 - Publish or perish

If you’re a coach, expert, or creator who wants to stay ahead of the curve, this is the episode you can’t afford to skip.

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