172 From Freelancer to Agency Owner - What I Wish I Knew

You don’t become an agency owner by accident. It takes intention, structure, and a shift in how you think about money, clients, and your own value. I spent years making mistakes that kept me stuck in the freelance cycle. From undercharging and customizing every project to thinking hiring was only for people who were ready. In this episode, I’m walking you through everything I wish I knew earlier so you can skip the struggle and step into your next level faster.

You will learn:

• Why productizing your services leads to better clients and more freedom
• How to stop underpricing and start thinking like a CEO
• What your first hire should actually be and it’s probably not a designer
• The difference between selling design and selling results
• The mindset shift that helped me go from surviving to scaling

Grab a cup of coffee, your notes, and get ready to build the business you actually want.

And if you're tired of wasting time on invoices, tracking payments, or chasing overdue bills, check out ⁠⁠⁠⁠⁠⁠FreshBooks⁠⁠⁠⁠⁠⁠. It’s the all-in-one invoicing and accounting software I use to stay organized and focus more on design - not admin.

Aventive Academy’s Resources:

From Crickets to Clients: ⁠⁠⁠https://aventiveacademy.com/crickets-to-clients/⁠⁠⁠

$12k Client Attraction Masterclass: ⁠⁠⁠⁠⁠https://aventiveacademy.com/attract-clients-workshop/⁠⁠⁠⁠⁠

Client Portal for Designers: ⁠⁠⁠⁠⁠https://aventiveacademy.com/client-portal/⁠⁠⁠⁠⁠

The Wealthy Client Blueprint: ⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/wealthy-client/⁠⁠⁠⁠⁠

Mockup Magic: ⁠⁠⁠⁠⁠https://aventiveacademy.com/mockup-magic/⁠⁠⁠⁠⁠

Brand Guidelines Template: ⁠⁠⁠⁠⁠https://aventiveacademy.com/brand-guidelines/⁠⁠⁠⁠⁠

12-Week Business Program for Designers: ⁠⁠⁠⁠⁠https://aventiveacademy.com/profit⁠⁠⁠⁠⁠

Join My Weekly Newsletter: ⁠⁠⁠⁠⁠https://aventive-academy.ck.page/0fc86a336f⁠⁠⁠⁠⁠

The Creative CEO Accelerator: ⁠⁠⁠⁠⁠https://aventiveacademy.com/accelerator