The Alarmist

THE RISE AND FALL OF CRYSTAL PEPSI: WHO IS TO BLAME?

2026-06-09

Who’s to blame for the rise and fall of Crystal Pepsi?This week, The Alarmist (Rebecca Delgado Smith) finds out who’s to blame for the 90’s soda flop, Crystal Pepsi. Clear in color and not quite Pepsi in flavor, this short lived fad still lives on in the hearts and minds of a particular generation. Billed as a lighter tasting healthy-ish version of regular Pepsi-cola, were the Executives at Pepsi-Cola chasing the diet fads of the time? Perhaps rushing the product to market in time for the Superbowl without suffi...