The new sports broadcasters: Insights from AFTV’s Robbie Lyle

StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by Robbie Lyle, the founder and CEO of both AFTV and Global Fan Network. Lyle shares the story of AFTV’s rise, the role of user generated content on YouTube and social media, as well as the changing landscape in media consumption. 

Talking points:

• Who are AFTV? – (3:07)
• When did Robbie know AFTV would be a success? – (12:40)
• What advantage does AFTV have on traditional broadcasters? - (27:33)
• How AFTV can benefit brands and advertisers? - (34:36)
• How should sports properties engage with fans? - (43:00)
• Why is sports consumption leaning towards non-live content? - (48:00)