Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31

2025-04-30

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This episode of The Russell Brunson Show might change the way you think about what’s really holding you back. I sat down with Jessica Cunningham, founder of Belief Coding®, to talk about the invisible patterns that run our lives, our businesses, and even our health. I first met Jessica in London, and the more I heard her talk about subconscious beliefs and identity shifts, the more I knew I needed to get her on the show. This isn’t about mindset fluff. It’s about the deep, often hidden programming that can keep you stuck no matter how good your funnel...

This episode of The Russell Brunson Show might change the way you think about what’s really holding you back.

I sat down with Jessica Cunningham, founder of Belief Coding®, to talk about the invisible patterns that run our lives, our businesses, and even our health. I first met Jessica in London, and the more I heard her talk about subconscious beliefs and identity shifts, the more I knew I needed to get her on the show.

This isn’t about mindset fluff. It’s about the deep, often hidden programming that can keep you stuck no matter how good your funnel is.

We talked about:

The link between trauma, identity, and success
Why high-achievers often sabotage themselves right before they hit their goals
How unresolved beliefs can show up as physical pain, anxiety, or even back problems
What “belief coding” actually looks like in practice
Why your brain might be trying to protect you from getting what you say you want
How to spot the subconscious resistance patterns in your own life

She even challenged me to look at what my torn biceps might be telling me… and I’m not gonna lie, I think she’s onto something.

Whether you're scaling your business or just trying to get unstuck, this episode will make you look at your internal game in a whole new way.

Want to dive deeper into Jessica's world of belief coding and subconscious rewiring? Follow her on Instagram at @belief_coding!

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