In episode 310, Kestrel and Natalie welcome Cassandra Pintro, an Associate Production Manager at Vogue and the founder of The Consumption Project, to the show. With a focus on making impact cool, The Consumption Project serves as a catalyst for educating folks about the impact of their buying habits and nurturing a collective mindset that values quality, longevity, and the environment.
“So, it was — how do I find myself in this space and how do I make space that opens up a door for other people to feel comfortable, and you’re starting from a place that is kind of like a blank slate. And I really felt that sustainability was the right vehicle to tell that story and really get back to basics if you will, cause that is really what, in my mind, consumption is about — it’s about people telling you what you need to have vs what you actually need to have or what you might even want for yourself vs what you’re thinking you want for yourself.” -Cassandra
You have probably heard us talk about consumption on the show – it tends to be a recurring theme that weaves its way into the majority of our conversions, in one way or another. While there are so many issues contributing to fashion’s inequitable systems, consumption (fueled by overproduction) is a very significant piece of the overarching puzzle.
And while it may not always feel this way – our consumption is something that we actually have some sort of control over.
Do you feel like you are tuned into your consumption habits? Are you aware of what you buy and why you buy it? Do you regularly question what is *enough* for you?
Maybe some of these resonate, or maybe you haven’t asked yourself these questions before. Either way, we all have more work to do when it comes to tuning into our buying behaviors. Considering the capitalistic world that we live in, where more is regularly touted as the best option, it can be challenging to turn off all the pro-consumption marketing noise around us, constantly telling us that we need to buy something else to be better.
This week’s guest realized that she wanted to challenge herself to be ok with what she already has – to embrace what was currently in her closet as enough. As an associate production manager at a fashion publication – one many would say is the holy grail of fashion magazines — her decision to stop consuming fashion items for a year felt nothing less than iconic.
Leading by example, this week’s guest decided to open up her personal consumption journey and welcome others in, to join her in the process. She created a safe space where folks are opening up about the oxymoronic realities of their unique journeys. The honest dialogue she’s cultivating allows us to feel like we’re a part of something bigger, yet without the need to performatively appear perfect. Because when you’re grappling with consumption, failure of some sort is expected and should be embraced as an educational tool, not defeat.
Quotes & links from the conversation:
“I felt like I couldn’t keep going down that path without challenging the space that I’m in, and it was a really big part of the early mission of Consumption Project — there were a couple different things that were really important to me, but one of them being that it needed to feel like something that was easy and accessible (accessibility is huge to me), it needed to feel like something that people could do unconsciously without it feeling like they are a climate expert, which is also really important for me as well. I really wanted to do something that didn’t position me in a place for people to think that that’s what I was, because I feel like that’s unfair to people who are actively in this space and have been in it a lot longer and know numbers and statistics a lot more than I do. And I really wanted to do something that felt like it was talking to my community, first and foremost — my friends — and saying ok, if I’m at step 3 and you’re at step 0 or 1, maybe I can at least just hold your hand and be a vehicle to making you think a little bit more consciously.” -Cassandra (16:35)
“I’m not perfect at it yet, it’s a very new thing. And I think the thing that I was most willing to do with Consumption Project is fail or get it wrong out loud and in real time with my audience and showing them that if I, somebody who works in a place that is considered almost an authority of our industry — 1) if I can gain their support to even talk about this initiative that I’m trying to do, that’s incredible and that’s a step forward and then 2) while I still am somebody existing in that space, if I can fail in front of people, I think it gives them a little bit more space to feel like they can too.” -Cassandra (37:04)
Consumption Project Website
Follow The Consumption Project on Instagram >
Follow Cassandra on Instagram >
In this very painful time globally, we want to offer a reminder to please continue centering Palestinian voices, sharing their stories, and using your voice. We acknowledge that communities who are marginalized and experience ongoing oppression don’t always have the capacity or safety to be *active* – so we are calling in our community – particularly our non-BIPOC, who have the privilege to do so – to keep being active in the ways that are accessible to you.
As citizens of the world and people working in sustainability, we believe Palestinians deserve the right to justice, liberation and freedom, and acknowledge our responsibility in continuing to amplify their voices and their struggle – but also their resilience and beauty.
If you are feeling overwhelmed or confused or want to refresh your education or further educate yourself on the history of Palestine, check out this resource — A Guide to Palestine for Beginners / A Refresher — that was compiled by Iman, with the support of Bilal Hafda and Aitak Salempour.
Also, if you are based in the United States, you can write to your members of Congress and demand an immediate ceasefire here — Tell Congress Ceasefire Now.
S05 Episode 260 | What are you latching onto? A special edition recap — highlighting what we learned on season 5 to take us intentionally into season 6
S05 Episode 259 | Georgina Johnson's book "The Slow Grind" & the inevitability of degrowth in fashion
S05 Episode 258 | Aja Barber on how the *affordability* story is fueling a messed up narrative & why we need a culture shift
S05 Episode 257 | Farai Simoyi of The Narativ on the need for safe spaces where global designers can be seen, valued, and heard & educating the next generation of fashion's leaders
S05 Episode 256 | Shilla Kim-Parker of Thrilling on the digitization of secondhand & supporting small business
S05 Episode 255 | Gee's Bend Quilters: the original purveyors of sustainability & exploring the meaning of an equitable collaboration with Mary Margaret Pettway & Greg Lauren
S05 Episode 254 | Johnathan Hayden on using a brand as an experiment, questioning ownership over one's trash & how augmented reality could impact sustainability in fashion
S05 Episode 253 | Advocating for the U.S. to appoint a fashion czar, what are The Green Guides and more on the intersections of politics & fashion
S05 Episode 252 | Frankie Collective on reimagining supply chains for *upcycling* & embracing sustainability and streetwear through reworked design
S05 Episode 251 | CiscoSews on the freedom in nonbinary design & experimentations with upcycling
S05 Episode 250 | Natalie Shehata on why *diversity* is tokenistic and advocating for holistic inclusion
S05 Episode 249 | Isiah Magsino on fashion's current obsession with *genderless* and paying respect to queer & trans communities who have been stepping out of the binary forever
S05 Episode 248 | Ocean Rose on botanical dyeing, sustainability as a collection of idiosyncrasies & the art of slowing down
S05 Episode 247 | Christian Allaire of Vogue on the deep meaning behind Indigenous ribbon work & fashion as a means to reclaim culture
S05 Episode 246 | Nia Thomas on building an autobiographical brand & breaking up with plug and play approaches to doing fashion
S05 Episode 245 | Eshita Kabra-Davies of By Rotation on fashion rental, making the sharing economy personal & challenging the pressure of *newness*
S05 Episode 244 | Alyssa Beltempo on creativity over consumption & shifting the narrative away from placing *all* responsibility on the consumer
S05 Episode 243 | Julia Perez of Jae and Leona on separating self care from capitalism, launching a skincare line during the pandemic & advocating for skincare as liberation
S05 Episode 242 | Questioning the meaning behind *regenerative fashion* and building new fashion systems with Christy Dawn & Oshadi Collective
S05 Episode 241 | Reimagining waste as a resource, creativity's battle against commerce & the importance of welcoming financial sustainability into the larger conversation
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