123. Hydrow’s Immersive Fitness Experience: The Resurgence of In-Home Rowing

Today I’m joined by Hydrow founder and CEO, Bruce Smith.  Hydrow completely re-engineered the rowing machine with patented technology, and built an immersive experience around it. Hydrow is designed from the ground up. It's a unique in-home rowing machine that is elegant and sophisticated. Hydrow’s engineering is unmatched in performance, and their machines are built to last. In this episode we talk about the pandemic’s impact on the connected fitness category. Bruce explains how Hydrow was able to achieve sustainable growth, and we discuss what’s next for the company. We talk about Hydrow’s new content, additional equipment, if they’re open to an acquisition, and whether they’ll go public. In this episode, you’ll learn:

• Why Hydrow delivers a better workout than biking or using a treadmill
• Hydrow’s partnering strategy with brick-and-mortar stores like Best Buy
• Why celebrities are eager to invest in Hydrow
• What the post-pandemic future of in-home fitness looks like

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Guest’s Links

• Hydrow’s website
• Fabletics