Less Convincing, More Closing.

On today’s episode we have a coaching call with Shelley, who works in the music industry—which can be a tough gig right now, but Shelley is making it work. There’s just a small problem with her principal business—booking artists into venues. Getting clients to understand the value Shelley brings to the table is proving more difficult than she imagined. After digging a bit deeper, Clay and I realize this is a simple messaging problem. A common pitfall in marketing. If you, like Shelley, want to get clients to say “yes” more quickly with less hesitation, stay tuned because, like Shelley, you might just need to tweak your messaging. ========= Get your own on-air coaching call We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here. Leave us a review on Apple Podcasts: If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review. Support our sponsors so we can keep airing new episodes: Gusto - The all-in-one people platform for payroll, benefits, HR. LinkedIn Jobs — Find the right person with LinkedIn Jobs. Remote Works — a podcast that tells extraordinary stories of teams that made the shift to working remotely. (Listen to Remote Works Podcast Sneak Peek) Dripify — Premium learning platform for entrepreneurs. SolidGigs — Get more freelance jobs. Learn more about your ad choices. Visit megaphone.fm/adchoices