Campaign Essentials

In this episode, Aaron Conley, Ed.D. explains why the term "campaign" goes beyond capital campaigns and encompasses comprehensive campaigns in various nonprofit organizations. Learn how campaigns not only raise crucial funds but also serve as a catalyst for strategic growth and organizational improvement. Dr. Conley highlights the significance of board engagement and volunteer involvement in driving campaign success. He shares insights into the different phases of a campaign, from the silent phase to the public phase, campaign closing, and the subsequent stewardship and evaluation. Discover the different types of campaigns, including capital initiatives, endowment campaigns, and even giving days. Dr. Conley emphasizes the importance of strategic planning and campaign readiness before embarking on a fundraising campaign. He introduces the campaign readiness test, a valuable tool for organizations to assess their preparedness.