Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [AMZ PPC 147]

Three different badgers grace us this week to offer 3 areas to edit your existing Amazon Advertising strategy to increase growth for Q4 in 2021. Things are very different with Amazon PPC this year-- inventory issues a-plenty and rising CPCs, to name a couple-- but we believe you’ll want to edit your budgets, bids, and marketing approach this holiday season.

We’ll see you in The Badger Den!

Highlights

• 0:00 Intro -- The more, the merrier
• 2:30 What’s different about Amazon PPC in Q4 2021?
• 9:25 Budgets and Bids
• 16:20 Remarketing
• 23:00 What to consider for your unique strategy/ approach
• 24:44 Outro - Our holiday wishlist

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

• Ramping Up for Cyber Monday & Black Friday with Data Driven PPC Strategies
• Lower Rising CPC on Amazon Playlist
• Never miss the latest in Amazon PPC tips and best practices

All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​

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The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre, Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker