Meta’s Adam Mosseri explains how Instagram really works - and how he wants to build Threads

Adam Mosseri's official title is head of Instagram, Meta's massive photo and video app. He also runs Threads, the Twitter clone the company launched two years ago.

Unofficially, he's become one of Meta's chief explainers, frequently jumping on social media to defend and proselytize on behalf of his employer.

So when I got a chance to interview Mosseri, I had a long list of questions about… lots of things: I wanted to know how Mosseri felt about the company's recent pivot to Trump-friendly policies, and how he looked at TikTok, for instance.

And while it may not be the most important thing on Meta's roadmap, I was also really curious about a unique opportunity Mosseri created for himself: the chance to build a brand-new social network from the ground up. What did he want to accomplish with Threads, and what mistakes that earlier social networks made was he hoping to avoid?

There's a bunch in here. Take a listen and let me know what you think.

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