#148 - World Fitness Project

2025-02-19

In the past couple of months, a new type of fitness competition has been generating a lot of anticipation. Headed by multiple-time CrossFit Games athlete Will Moorad, the World Fitness Project is entering the competitive landscape in a year when the CrossFit Games is undergoing its biggest changes yet. The competition consists of two tour events and a finals event at the end of 2025. There are 20 professionally signed male and female athletes, along with 10 challengers at each event. Additionally, team and masters competitions will take place at...

In the past couple of months, a new type of fitness competition has been generating a lot of anticipation.

Headed by multiple-time CrossFit Games athlete Will Moorad, the World Fitness Project is entering the competitive landscape in a year when the CrossFit Games is undergoing its biggest changes yet.

The competition consists of two tour events and a finals event at the end of 2025. There are 20 professionally signed male and female athletes, along with 10 challengers at each event. Additionally, team and masters competitions will take place at these events.

Overall, this competition appears to create a clear pathway for athletes to compete in the sport and make a living as professional fitness athletes. They have released a movement list for the season, already demonstrating standardisation we haven't seen in CrossFit. The WFP has signed many of the sport's top athletes, with several planning to compete in both the CrossFit Games and the WFP season.

In this week's episode, we discuss what this could look like from a training perspective and whether it provides mid-tier competitors with a more structured and potentially rewarding outlet than what CrossFit has offered in the past.

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Show Notes:

[0:30] What is the WFP?

[3:30] CrossFit lending itself to a tour-style sport

[4:30] The challenge of making money from events

[6:30] Streamlining competition for athletes

[8:30] Frustrations with online competition

[11:30] Getting structure in training through competition

[14:30] Competing in person vs. focusing solely on qualifiers

[18:00] Standardisation in competition

[22:30] Will the WFP offer more structure than CrossFit?