Ep 214: From Toxic Productivity to True Freedom With Natanya Wachtel

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"Ask for help. It sounds obvious, but most entrepreneurs don't know how to."

In this episode of Master Delegator, Kristy Yoder interviews Natanya Wachtel, founder of New Solutions Network and the Natanya Experience media platform. With expertise in behavioral science and entrepreneurship since 2008, Natanya bridges science, storytelling, business, and personal transformation.

Natanya candidly shares her founder journey, including mental health struggles that transformed her leadership approach. She unpacks entrepreneurs' hidden burdens, the toxic productivity myth, and why asking for help is so powerful. The conversation highlights effective delegation—both in business and home life—and building supportive teams.

They explore whether "doing it all" leads to success or burnout, entrepreneurs' complicated relationship with productivity, and how technology can free up creative energy while preserving irreplaceable human connection.

Key Takeaways:

• Entrepreneurial struggles are normal—the key is getting back up and seeking support
• Examine where your time goes and let go of tasks that don't bring joy
• Delegate at home and work to create resilience and buy-in
• Focus on meaningful goals, not just being busy
• Use technology and team members—there's no prize for doing everything yourself
• Success isn't about visibility—peace and sustainable systems matter more than follower counts
• Start with basics: rest, connection, routines, and asking for help

As Natanya puts it: "The sooner you can have a shared workload, the more ultimately you will be able to earn the money to really comfortably pay that staff... At the end of the day, there's only one of you."

Resources:

• Evermore: Natanya's free mental resilience app with audio journaling (evermore.io)
• "Talk Dirty to Your Brain": Upcoming audiobook on hacking your subconscious (Summer 2024)

Connect with Natanya on LinkedIn to learn more about her work.

Tune in for the full conversation on sustainable entrepreneurship, the reality behind hustle culture, and building a business you truly love.

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