CBP 163: Cash-based success in a traditionally insurance-based niche—with Angela Wicker-Ramos

Since I last talked with cancer-rehab specialist Angela Wicker-Ramos in 2016, her practice has experienced incredible growth. Despite working in a niche where patients are heavily reliant on insurance for the bulk of their care, Angela’s cash-based practice is thriving. Currently she has a group of 15 providers from various disciplines offering services to patients, but none are regular employees. This structure allows Angela to keep things simple while still providing all the services cancer patients need. 

With a combination of referrals and community-based marketing, her message of specialized care and a highly integrated customer experience has been resonating throughout the Austin area.

In this interview, Angela shares how she built the practice through a strong referral network of busy oncology providers, support groups, and even her own competitors.

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