135: Authentic Metrics with Ally Anderson

In the fast-paced world of entrepreneurship, tracking data can often feel overwhelming. But when done right, it can free you from the uncertainty and guesswork that often accompany business decisions.

You need to be tracking your data, but it's not as complex as you might think based on what other entrepreneurs are doing. We're all about authenticity here, and understanding your authentic metrics is key.

I invited Ally, a data strategist from Akari Digital, to the Authentic Brand Builders Podcast, to help you understand which data to use in your business.

Inside today's episode of the Authentic Brand Builders podcast, we'll dive into:

• Exactly which key metrics entrepreneurs should track (and which ones to ignore) so you can finally make informed decisions about your marketing.

• Ally's signature framework for tracking data in a way that feels simple, strategic, and actually helps you grow your business.

• How to use data to pinpoint what's working, what's not, and how to adjust without burning your business down.