AMZPPC #125: Amazon’s New Sponsored Display Audiences

Amazon Sponsored Display just got a lot more awareness-boosting power with the release of not one, but four new audience types. We're here to break down what these new Sponsored Display audiences are, whether or not you should use them, and how to integrate them into your existing Amazon Advertising to boost impressions and capture more market share.

We'll see you in The Badger Den!

Highlights:

0:00 Intro

3:28 New Sponsored Display Audiences

11:31 Comparing the New Audiences to DSP and Non-Amazon Upper Funnel Advertising

16:33 Reasons to Use the New Sponsored Display Audiences

21:34 How to Implement New Sponsored Display Audiences

31:03 Closing Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Companion blog: https://www.adbadger.com/blog/how-to-use-amazons-new-sponsored-display-audiences/

Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver