EP04 - Mastering MSP Marketing: Insights from Paul Green

Join Justin Esgar and Eric Anthony in this episode of "All Things MSP" as they sit down with Paul Green, founder of Paul Green's MSP Marketing, to discuss the fundamentals of marketing for managed IT services businesses. As a seasoned expert in the field, Green shares valuable insights on the importance of establishing a process-driven marketing strategy and getting started with the right mindset. Throughout the episode, the hosts and guest engage in a lighthearted conversation about various topics including the unpredictable weather in the UK, the Marvel Universe, and the beloved science fiction series Doctor Who. Despite the humorous interludes, the focus remains on helping MSP business owners and employees gain a deeper understanding of marketing best practices, particularly in the realm of social media and email marketing. The conversation concludes with Green emphasizing the need for MSPs to take action and start implementing marketing tactics in order to differentiate themselves from the competition and attract new clients. With actionable advice and witty banter, this episode is a must-listen for anyone seeking to improve their marketing game in the managed IT services industry.