The brands that are leading the pack in today's noisy, competitive, crowded market are the ones that understand that the power leading with value. There are many organizations that are sales-first and sales-only and haven't caught on that people just don't respond to that approach the way they used to. Today's consumer is much more informed than years past because they have the means of finding out a ton of information about anything they want to invest in. Reviews, recommendations from friends, videos, podcasts, you ...
The brands that are leading the pack in today's noisy, competitive, crowded market are the ones that understand that the power leading with value. There are many organizations that are sales-first and sales-only and haven't caught on that people just don't respond to that approach the way they used to.
Today's consumer is much more informed than years past because they have the means of finding out a ton of information about anything they want to invest in. Reviews, recommendations from friends, videos, podcasts, you name it...it's all at your fingertips.
A podcast is a great vehicle for driving value from your brand to consumers. Your listeners can learn a lot from you because you have a lot to offer. Whenever they learn something, their trust gets deeper. The more they learn, the more they trust. And when it comes time to invest in what you offer, they'll turn to you because you've already brought a ton of value to their lives through your podcast.
In Episode 109 of Pod Theory, I'm sharing five ways you can add value to your brand using a podcast as the means to deliver the message. Each strategy focuses on important aspects of your brand and will help you get the most from your podcast initiatives.
This episode also features another installment of PodDeck Pandemonium! If you haven't checked out PodDecks yet, you need to. AND, because you're a loyal listener of Pod Theory, you can save 10% on your order of any physical PodDecks products at poddecks.com. Just use promo code 'podtheory' at checkout!
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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com
Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!
Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!
Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure
Current Theme Music courtesy of Alex Grohl via pixabay.com
Podcast Theory is A Bombtrack Media Production
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