How to Approach Fundraising When Your Mission Doesn’t Fit in a Neat Box

Talking about your mission with donors can sometimes feel challenging, especially if you’re an organization that provides indirect services. Do you know if you’re effectively communicating your mission and impact to your donors?

It may seem pretty straightforward for organizations that provide direct services like housing, meals, or other tangible items. But what if your organization is an advocacy group or a similar kind of organization that gets results through others?

On today’s podcast episode, Jeff is joined by Karen Kendrick, our Senior Director of Learning at Veritus Group, for a conversation about how organizations with an indirect impact can talk about their mission in a way that resonates with donors. Telling your story is just as important, and maybe even more necessary, when your mission is less direct.

Show Highlights: In this episode, you’ll learn about…

• The biggest challenges that non-profits have when it comes to speaking about their mission (whether they provide direct or indirect services)
• How to shift your mindset so you can communicate about your mission in a way that connects with donors
• Strategies to help you develop your mission statement, and examples of what works well

Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.

Additional Resources:

• [WHITE PAPER] Transporting Your Donor to the Scene
• [VIDEO] How do you report back on impact when your non-profit doesn’t offer direct services?
• [BLOG] Donors As Mission: A New Paradigm