266. 5 Mistakes Businesses Make with Their Branding (and How to Fix Them) with Nicola McMillan and Anna Campbell

2025-06-30

Imagine this: you’ve poured your heart into designing beautiful, one-of-a-kind jewellery pieces. You’ve set up an Instagram account, maybe even a website… but somehow, you’re still not getting the attention or the sales you hoped for. Sound familiar? The truth is, having great work isn’t always enough. Without a clear, compelling brand, getting lost in the crowd is easy. But don’t worry, you’re not alone. Branding is something so many jewellers struggle with, especially when starting out. That’s why this week’s episode of the Jewellers Academy...

Sound familiar?

The truth is, having great work isn’t always enough. Without a clear, compelling brand, getting lost in the crowd is easy.

But don’t worry, you’re not alone. Branding is something so many jewellers struggle with, especially when starting out. That’s why this week’s episode of the Jewellers Academy Podcast is a must-listen.

In this week’s episode of the Jewellers Academy podcast, host Anna Campbell chats with branding and web design expert Nicola McMillan, founder of NM Creates, to uncover the five most common branding mistakes small businesses make and how to avoid them.

From trying to appeal to everyone (and ending up bland) to the dangers of DIY design, this conversation is packed with practical tips for elevating your brand.

You’ll learn how to:

Attract the right audience with a clear client avatar
Create visual consistency using a professional brand style guide
Craft a compelling brand story that builds an emotional connection
Stand out by innovating, not imitating
Understand why investing in professional design pays off

Whether you're just starting out or ready to take your business to the next level, this episode will help you build a brand that’s authentic, memorable, and effective.

Listen now and start transforming your brand today.

About Nicola

Nicola McMillan is a specialist in branding and web design. The founder of NM Creates, specialising in branding that actually converts for small business owners. She does a range of things including her VIP Design Intensives and won the Creative Hero award last year in the Small Business Heroes awards. She has also just started the Design VA to take design tasks from business owners to free up their time.

Website: https://www.nmcreates.co.uk/

Instagram @nmcreates_

LinkedIn https://www.linkedin.com/in/nicola-mcmillan/

Free resources from Nicola https://www.nmcreates.co.uk/brand-clarity-workbook

Check out host Anna Campbell’s business and Nicola’s branding for the Good Girl Rebellion

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