The PRFAQ Framework: How Amazon’s Secret Weapon Can Power Your E-Commerce Strategy

In this episode, we sit down with Marcelo Calbucci—serial entrepreneur and author of The PRFAQ Framework—to unveil a game-changing approach to product development and strategic clarity.

Originally created at Amazon, the PRFAQ (Press Release and Frequently Asked Questions) is not just another planning tool—it's a vision-shaping, risk-reducing framework that helped Amazon launch some of its most successful initiatives. Marcelo shares how Amazon sellers, private label creators, and brand builders can adapt this internal methodology to validate ideas, align teams, and grow with intention.

Whether you're launching your next product, pivoting your business, or preparing for a strategic exit, this episode will change how you think about innovation, customer research, and decision-making.

Tune in to learn:

• How to use the PRFAQ to define vision and strategy
• The three pillars every good PRFAQ should cover
• Why writing (not AI) sharpens your thinking
• How PRFAQ fits into Amazon's culture of innovation
• Real-world examples of entrepreneurs using it to build—and sell—successful businesses

Learn more about Marcelo's work and grab free resources at https://www.theprfaq.com/  

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The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.

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