GTM 4-2: Building a Go To CUSTOMER Strategy with Product Marketer and Content Artist Sid Khaitan

You've heard of Go To Market. But have you heard of Go To CUSTOMER? GTC is going beyond getting the product in customer's hands and being intentional about the program(s) you build around the product to ensure uptake, produce successful outcomes, lower churn, and create advocates. It's the 'hidden' stuff that hedges against friction being your rate limiting factor. Sid Khaitan is an experienced product marketer (currently with BeeKeeper). He also currently serves as Content Artist at Startup Hypeman where he helps evangelize our clients' message through Brand Manifestos, and helps them evangelize their clients through unique customer story writeups. He's even a DJ. Through everything Sid has done, he's sat shoulder-to-shoulder with the end customer. He steps to the mic in this week's episode to unpack the meaning and methods of GTC.

Find Sid online:

LinkedIn: https://www.linkedin.com/in/sidktan/

Email: skhaita2@gmail.com

Sid is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Sid personally? Join for free today!

This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

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