Dianna Cohen: Creating Crown Affair and the Art of Hair Wellness

Dianna Cohen is the founder and CEO of Crown Affair, a modern haircare brand turning everyday routines into rituals. With a background in building consumer brands and a lifelong fascination with hair as a reflection of well-being, Dianna launched Crown Affair to fill a gap in the market: clean, effective products rooted in intention, craftsmanship, and care. What started with a viral Google Doc and a single hero brush has grown into a beloved brand known for its timeless tools and thoughtful ethos.

In this episode, Elizabeth and Dianna explore the connection between self-care and creativity, how The Artist’s Way continues to shape Dianna’s life and leadership, and why hair hygiene can be a calming daily ritual rather than a chore. Dianna shares the role her mom’s tips played in her early hair journey, the importance of investing in quality tools, and how Crown Affair is designed to support how modern women actually move through the world - with less rush, more intention, and a lot of fun. 

Use code LIVEPURELY15 for 15% off at crownaffair.com