How to get in, and stay in, the Power Book - PRWeek podcast

Big themes and lessons from the 2024 PRWeek UK Power Book are examined in the latest episode of the Beyond the Noise podcast.

The Power Book, which lists the most influential people working in UK communications today, went live earlier this month. Click here to access the coverage, including the 'top 10s' of PR professionals in different sectors.

Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

This week's episode features PRWeek's Danny Rogers (editor-in-chief), John Harrington (UK editor) and Siobhan Holt (news editor).

The trio discuss the background to the Power Book and how it has evolved since the first iteration back in 2007.

They offer views on the individuals and organisations judged by Power Book members to be the best and worst comms performers over the past 12 months. PR leaders' favourite creative campaigns from 2023 are also discussed and we examine how prepared they feel for the AI era.

Finally, the journalists discuss the selection process behind the Power Book and what it takes to be included each year.

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