How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands.

Rich Trotter is CEO Rosati Ice, a business that is over 100 years old.  As the oldest of 13 kids, a West Point Graduate and Army Veteran, Rich is a natural born leader. After leaving the military, Rich returned to Pennsylvania and began work with his father in the soft pretzel business. 25 years ago, he and a partner bought Rosati Ice which is not only America’s First but also the World’s Best Italian Ice. Rosati Ice cups are offered in schools across the country and are made to meet the guidelines of nutritional lunch programs. His opinion, advice and guidance is often sought-after. Rich’ lives according to his mantra: "Do the right thing, the right way, for the right reason.” For more information: https://www.Rosatiice.com

(0:00) Introduction and welcome to guest Rich Trotter (2:22) Rich Trotter’s background as a fourth generation entrepreneur (5:26) Challenges, innovations, and transition to natural ingredients in the food business (9:07) Overcoming the pandemic's impact on small businesses (11:43) Best business advice received and closing remarks (12:47) Outro and next episode teaser