EP 330: Letting Go Of Complication With Brigitte Lyons & Sophy Dale

Today, we're kicking off both a series on simplifying and a set of two episodes with businesses owners who have direct experience with dramatically simplifying their businesses—and in turn, creating immense growth.

Brigitte Lyons is the founder of Podcast Ally, a PR agency specializing in getting experts and idea people booked on podcasts.

Sophy Dale is a copywriting mentor, messaging coach, and brand storyteller who helps coaches, designers, and course-creators write compelling copy.

Both Brigitte and Sophy know what it's like to run complicated, bloated businesses.

And both of them figured out what the real problem was they wanted to solve. For Brigitte, it was scope creep that caused her to always be reinventing systems and getting involved in projects she shouldn't have. For Sophy, it was a lack of traction due to the fact that she was actually running three businesses so no one quite knew what she was offering when!

In this episode, we're going to get into how they ended up with complex businesses in the first place, how they identified the need to simplify, and what the process of actually letting go of that complication looked like.

In next week's episode, we'll dive into how they actually restructured things, how doing business is different today, and what the results have been—hint: they're both making more money.

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