‘Ultimately when you are pitching you are creating a need or desire’
In this podcast, Toni, in response to a question from her community, looks at the difference between a presentation and a pitch.
Presentations can come in many different formats and a pitch should have a clearly defined call to action. Starting with the end in mind is vital if you want to be sure whether it’s a pitch or presentation that you should be doing to achieve your desired outcome.
A good salesperson can begin with a p...
‘Ultimately when you are pitching you are creating a need or desire’
In this podcast, Toni, in response to a question from her community, looks at the difference between a presentation and a pitch.
Presentations can come in many different formats and a pitch should have a clearly defined call to action. Starting with the end in mind is vital if you want to be sure whether it’s a pitch or presentation that you should be doing to achieve your desired outcome.
A good salesperson can begin with a presentation and then move to a pitch providing solutions to problems you didn’t even know you had.
Listen in to find out how you can understand the differences and ensure you’re your presentations and pitches secure your desired outcome.
KEY TAKEAWAYS
Presenting
The process of presenting a topic to an audience typically a demonstration, an introduction, lecture or speech A pitch is meant to inform, persuade, inspire, motivate or build goodwill.
A presentation may be used to showcase information and you share the content required.
Pitching
The focus in pitching is usually around sales or selling
It is a line of talk that attempts to persuade someone with a planned presentation it’s designed to be either an introduction to a product or service or expands on the description of the product and is designed to achieve sales of the product or service.
The difference
The main difference is presenting is informing and pitching is selling.
When you give a presentation, you are sharing facts and information, when pitching you are still sharing information but there is an end goal – to sell something
Start with the end in mind what is the desired outcome?
Do you want people to enjoy listening and learning something?
Do you want people to need what you have been talking about?
When you are creating a call to action it has to be clear, it has to be something people understand.
Make sure it’s concise if people know with clarity and in a really simplistic way what they need to do to achieve the desired result they are more likely to take action.
Make it simple, keep it brief and make it clear.
Ultimately when you are pitching you are creating a need or desire.
Always start with the end in mind and if you create a need, you can elegantly merge your presentation into a pitch.
BEST MOMENTS
‘Presentations can come in many different formats’
‘They need to know exactly what to do to get the product or service’
‘He provided solutions to problems I didn’t even know I had’
‘You need to pitch so well that by the end of the presentation they feel they really need to have the product or service’
VALUABLE RESOURCES
Presenting, Pitching, Public Speaking Podcast
Unlimited Success
Progressive Property
ABOUT THE HOST
Toni Gargan is a Double World Record-holding Public Speaker, Mentor, Entrepreneur, and Professional Property Investor. She acts as the Director at Owen Oliver Property, a family-run property investment company helping others gain passive income through investing.
Aside from building her amazing property portfolio, she’s also a full-time mentor for property investors through Progress Property and Unlimited Success. Toni has since then discovered her true passion – helping others by training and mentoring through public speaking.
She now hosts her own show, Presenting, Pitching & Public Speaking Podcast, which aims to help you be confident, improve your speaking & communication skills and present better for you, your team, and your business.
CONTACT METHOD
Toni Gargan LinkedIn
Toni Gargan Twitter
