Cambridge Analytica: Scandal, hype, or both?

Andrew Prokop, senior politics reporter for Vox.com, joins Dara and Matt to break down the scandal that’s rocking the worlds of technology and politics.

References:

The Jane Mayer piece on the Mercers Dara mentioned

A study on Big Five personality attributes and voting behavior

SCIENCE! on the Cambridge Analytica model

A big five personality test you can do at home 

Andrew's Cambridge Analytica explainer

Matt's good Facebook take