Virgin: How do you manage one of the most famous brands in the world?

Josh Bayliss was appointed as the chief executive of Virgin Group by Sir Richard Branson in 2011. He works with an array of Virgin branded-businesses, 70,000 employees but just one shareholder - the Branson family. It is a unique job with unique challenges and unique opportunities. This is the story behind the Virgin brand and how Josh Bayliss ended up running it…

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