7 tips to improve open rates on your marketing email nurtures -- with Jack Kosakowski

Email fatigue is real—and it’s hitting B2B marketers hard in 2025. With inboxes flooded by AI-generated outreach, outdated content, and automation overload, it’s no wonder open rates are tanking. So what can you do to stand out and stay relevant?

In this episode of Closing Time, we’re joined by Jack Kosakowski, CEO of Creation Agency (U.S.), who shares 7 practical tips to revive your marketing email nurture strategy. From smarter segmentation to more tactical content and tech stack hacks, this episode is packed with actionable ideas to help you build emails people actually want to open. Your email list is a competitive advantage—if you treat it like one.

Watch the episode on YouTube.

 

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Connect With: 

• Jack Kosakowski: LinkedIn // Creation Agency

• Val Riley: LinkedIn 

• Insightly's Website // Unbounce's Website // LeadsRx's Website