The Value of Research, with Felicity Moore

2020-05-27

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Felicity Moore is a global consumer/customer/user insights and brand strategy specialist, with more than ten years of experience in the industry. She has been working for Microsoft for three years in product development for Mixed Reality and AI and, and she is currently on the strategic storytelling team for Dynamics 365. Felicity has also worked extensively across fast-moving consumer goods, alcohol/beverage, and athletics industries, among others. Felicity believes in getting out of the bubble and pushing herself to see...

Felicity has also worked extensively across fast-moving consumer goods, alcohol/beverage, and athletics industries, among others. Felicity believes in getting out of the bubble and pushing herself to see all sides of the story. There is no distance too far or methodology too challenging for her. She has worked with brands all over North America, Europe, Asia, and globally. She is obsessed with different cultures and generations and has lived and worked in five different countries.

Felicity loves speaking engagements to take an audience on a journey and get them excited about cutting edge methodologies and thinking about the world differently. She has spoken at Cannes Lions, Esomar Berlin and various conferences across North America.

What you'll learn about in this episode:

How Felicity's inherited her curiosity and love of research from her father, who literally "wrote the book" on modern qualitative research
What key marketing insights Felicity has gained over the course of her diverse career, and why research is a powerful and valuable business tool that is worth the cost
Why finding and working with the right partner agencies can help you refine your scope and maximize your return on investment from research
Why clear, open communication is critical for working with your research partner, and why research should be "built into" the life cycle of your development process
Felicity shares specific examples of how research can provide new insights that can result in key product pivots
Why research provides important insights and additional context that can help you better understand consumers and meet their specific needs
What tips Felicity has to help you identify and prepare for new trends and new advancements in marketing

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