Best of 2022: BookTok: How TikTok is changing literature

2022-12-28

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What is the BookTok phenomenon? Is it making reading cool? And how is it affecting book sales? There’s been a big surge in book sales, and publishers are putting it down to a new phenomenon called BookTok. BookTok is where young people on TikTok, typically in their teens or early twenties post about their favourite books in emotional videos racking up millions of views. BookTok has been responsible for the resurgence of several books on the New York Times’ bestseller list, including E. Lockhart’s "We Were Liars." We...

What is the BookTok phenomenon? Is it making reading cool? And how is it affecting book sales?

There’s been a big surge in book sales, and publishers are putting it down to a new phenomenon called BookTok. BookTok is where young people on TikTok, typically in their teens or early twenties post about their favourite books in emotional videos racking up millions of views. BookTok has been responsible for the resurgence of several books on the New York Times’ bestseller list, including E. Lockhart’s "We Were Liars."

We speak with E. Lockhart about BookTok and how it’s encouraged her to write its prequel "Family of Liars."

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