174: How to Confidently Charge Premium Prices for Pet Services

2025-03-09

Imagine showing up to your grooming job one day only to be met by the landlord of the building telling you to get out... That’s what happened to our guest on this episode of the Pet Boss Podcast. But don’t worry! Karissa Surprenant, owner of Dtails Pet Grooming and Nutrition, took an uncertain moment and turned it into a BIG opportunity for herself! And now? She's the powerhouse entrepreneur who turned one single grooming salon into a multi-location operation with grooming, retail, AND mobile grooming vans. 💪

Imagine showing up to your grooming job one day only to be met by the landlord of the building telling you to get out...

That’s what happened to our guest on this episode of the Pet Boss Podcast. But don’t worry! Karissa Surprenant, owner of Dtails Pet Grooming and Nutrition, took an uncertain moment and turned it into a BIG opportunity for herself!

And now?

She's the powerhouse entrepreneur who turned one single grooming salon into a multi-location operation with grooming, retail, AND mobile grooming vans. 💪

Karissa's story and the way she runs her business will leave your jaw on the floor in the BEST ways! She unapologetically offers (and charges for!) PREMIUM services, and she has built a swoon-worthy company culture!

In this episode, you'll hear more about:

🐶 The shocking way Karissa launched D'Tails after her old boss left her and her coworkers high and dry

🐶 How she rebuilt from scratch after the previous owner ripped out everything (even the baseboards and floor tiles!)

🐶 Why her salon charges $90+ when competitors charge much less... and why her clients happily pay it

🐶 Her brilliant client consultation process that keeps her books filled year-round

🐶 Why she has a waitlist of groomers who want to work for her

🐶 The reason Karissa attends nearly one trade show EVERY MONTH

🐶 How being involved in the Pet Boss community helped fuel her incredible growth

Whether you're a groomer looking to raise your prices or any pet professional wanting to understand the power of positioning your business for premium clients, this episode is definitely for you!

Transcript

Show Notes

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