Episode 24: How Can I Be a Bridge to Different Industries from Different Cultures? - Interview with Betty Chen

Culture barriers present a problem at all levels within businesses, and not just for employees working overseas. Misunderstandings are a common cause of friction between colleagues within multinational teams, while those dealing with overseas markets may struggle to understand clients’ needs. At the very highest levels of business, there is a shortage of senior managers who can lead in a multicultural context.

With the globalization of business, the ability to manage or work with people from different cultures is becoming a career skill in its own right.

In modern businesses, understanding how to bridge cultural gaps among various diverse groups is key. The better we understand how to maneuver delicately, the less misunderstanding would occur. Thus, more engagement is expected, and more productivity would result.

But how can professionals learn to bridge the divide? Listen and discover how Betty Chen, who is the founder and owner of BuonX Branding Consultancy, was able to be the bridge and connected the industries globally to Asia and beyond.