How To Scale Your DTC Business Globally — Alex Yancher | What Blocks Brands From Going Global, What VAT-ready Pricing Looks Like, Tariffs, Taxes & Localization, Why $1 Orders Trigger Duties, Why Duties Transparency Matters (#426)

In this episode, we dive into the challenges and opportunities of selling products globally. 

Alex Yancher, co-founder and CEO of Passport, explains how brands can navigate tariffs, taxes, and shipping rules while reaching customers worldwide. 

He shares strategies for going international fast, using local pricing and VAT, and avoiding surprises with duties and compliance, helping brands grow smarter and capture more sales from day one.

Topics discussed in this episode:  

• Why a $1 order can trigger US duties.
• How removing the $800 de-minimis forces DDP or surprise fees.
• What stalls brands going global: duties, compliance, returns.
• How Passport automates taxes, HS codes and compliance.
• Why brands are global day one — how to monetise it.
• What localized pricing and baked-in VAT look like.
• How software plus local warehouses prevent customs surprises.
• Why duties transparency is now a core brand strategy.
• How fast brands can go live — sometimes in a week.
• What upside to expect — ~20% lifts from expansion.

Links & Resources 

Website: https://passportglobal.com/
LinkedIn: https://www.linkedin.com/in/alexyancher/
X/Twitter: https://x.com/AlexYancher

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3mhsw3as

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