Exploring What the Metaverse Means to Marketing and Communications Strategies

The Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While the majority don’t understand what it is, 70% of Gen Z and Millennials (22-40 year olds) are interested in interacting within it. 

They’re interested in video games yes but also social interactions and virtual meetups. Many want to visit virtual stores and have brand experiences.

What does all this mean for how marketing and communications professionals will adjust their strategies? Will conferences include virtual trade shows where we can buy good and services with non-fungible tokens (NFTs)? Can showcase events like airshows take us on a ride on a Lockheed Martin F-22 Raptor? Will PR pros pitch new media including a digital version of the product they’re trying to get news coverage for?

In this episode we talk with Matthew Feider of The Harris Poll which has done the research. The future does look META.

Guest Matthew Feider, The Harris Poll
Matthew.feider@harrispoll.com
Website https://theharrispoll.com/ 
Link to Poll results news release

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