247. The Hidden 6-Figure Mistakes Hiding in Your Packaging

2025-11-24

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In this episode, I share how one “small” packaging change can snowball into a six-figure problem—and how to stop that from happening to your brand. I sit down with Maureen Dollard, founder of Complete Acuity, to break down where CPG founders go wrong: missing pieces in the scope, forgetting secondary packaging, and leaving regulatory to the last minute. If you’re planning a refresh or new launch in 2026, this is your cheat sheet to avoiding costly delays, write-offs, and do-overs...

In this episode, I share how one “small” packaging change can snowball into a six-figure problem—and how to stop that from happening to your brand.

I sit down with Maureen Dollard, founder of Complete Acuity, to break down where CPG founders go wrong: missing pieces in the scope, forgetting secondary packaging, and leaving regulatory to the last minute. If you’re planning a refresh or new launch in 2026, this is your cheat sheet to avoiding costly delays, write-offs, and do-overs.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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