WIIRE 048: The Power of a Buy Box

2023-06-05

Hi, friends! If you’re a frequent listener of the WIIRE podcast you’ll hear us talk a lot about our ‘buy boxes’ and in this weeks episode we’re going be diving into exactly what a buy box is, why having a buy box is important, how you can determine your buy box criteria and what our buy boxes look like. Let’s start by defining exactly what a buy box is…A buy box is a short, concise list of criteria of the exact deal you want to purchase. Example of a buy box:“A single family home located in Des Moines, Iowa that has 3 bedrooms, 2 bathro...

Let’s start by defining exactly what a buy box is…

A buy box is a short, concise list of criteria of the exact deal you want to purchase.

Example of a buy box:

“A single family home located in Des Moines, Iowa that has 3 bedrooms, 2 bathrooms, medium to low rehab, under $x (dollar amount).”

Why should I have a buy box?

A buy box is used to tell people (family, friends, investors, other REI professionals, etc.) exactly what it is that you are looking to buy.

What criteria should be in my buy box?