An Important Update To Sponsored Product Placement Bid Modifiers

A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:42 What Are Placement Percentages?

4:22 The New Update

7:14 How Can I Use This To Improve Performance?

15:30 Algorithmic Considerations

21:25 Segmenting Campaigns Based on Placements

22:45 Final Thoughts On The Update

🦡 Resources & Links

• 8 Solutions To Fix An Amazon Campaign With Too Many Keywords

• Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords?

• How To Segment Branded Keywords In Amazon Ads

• How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)

• How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)

• How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking

• What To Do About Rising CPCs (PPC Boosters Series)

• How To Quickly Lower ACOS Using Bulk Operations

  
  

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• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/

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• Subscribe to our newsletter: https://www.adbadger.com/newsletter/

• Look through all our show notes: https://www.adbadger.com/podcast​​​​​

• Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto