#187 Devising a Winning Data Strategy with Andy Sutton, General Manager Data Driven Transformation at Endeavour Group

We are joined by Andy Sutton, General Manager Data Driven Transformation from Endeavour Drinks Group. Endeavour Group is the master brand that holds several well-loved Australian brands like Dan Murphy’s and BWS.

One of the benefits of the retail industry is the massive amount of data that is generated, not just from customers but from the operations side as well.

Andy stepped down from his previous role in Endeavour Group to dive straight into devising the organisation's data strategy and now serves as the bridge between the business and the analytics team. One of the key aspects of his current role is to identify priority use cases to work and focus on. When they started, 6 months ago, they had 275 use cases.

A vital component of their effort’s success was going back to the ‘why’. “Why do we need a data transformation team to exist? How is it going to operate? What is it going to do?” All these questions were the starting point of their journey and helped them identify the path they would follow. Instead of focusing on just building fancy models, they describe their mission as delivering real value through data.

A lot of their initial work was prioritising and identifying the biggest opportunity areas that would bring value to the customers and organisation. Out of their initial list of 275 use cases, they narrowed it down to four, three of which are being worked on currently, and the other one will be tackled in 2023.

Read the full episode summary here: www.datafuturology.com

Thanks to our wonderful sponsor, Talent Insights Group!

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