Tarfa AlFarhan, co-creator of Souffle Beauty, a Singaporean-Kuwait skincare line, believes that you can't sell your work unless you trust in it. If you have no confidence in what you've made, you're going to have a hard time convincing others that it's good. Tune in to hear about Tarfa's journey in creating Souffle's skincare products, including where and how the idea first sparked, working with formulators, patience when it comes to paperwork, and sales. You'll take a peek behind the scenes of what it takes to grow an international brand, and how you can apply those strategies to your creative work.
#25: Get Out of the Way with Nejoud Al-Yagout
#24: Do It for You with Abbas Ali
#23: Open Every Door with Hashim AlNasser
#21: You Have Q's, We Have A's #1
#20: Don't Force It with Yasmeen Husseini
#19: You're a Cliche with Engy Ibrahim
#18: Find Your Tribe with Haider Al-Mosawi
#17: Kill the Editor with Aziz Al Mutawa
#16: Spin Your Own Story with Ahmed Shahabi
#15: The Art of Conversation with Sahar Deinparvar
#14: Learning by Living with Hanan Shaerzadeh
#13: You're No Imposter with Faye Al Mansour
#12: Put Off Procrastinating
#11: Ride the Wave with Sheikah Al Habshi
#10: Be Unpopular with Ali Sleeq
#9: Find Your Refuge with Sandi Ismail
#8: Driving in the Dark with Layla Al-Ammar
#7: Deeper Dive #1
#6: Think Inside the Box with Zahra Al-Mahdi
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