Ozempic Society and The Row’s Winning Streak
Fashion People

Ozempic Society and The Row’s Winning Streak

2024-12-06
Lauren is joined by fashion marketer Ana Andjelic, author of the new book, Hitmakers: How Brands Influence Culture. They discuss how the use of GLP-1 drugs has spurred a brand new “thin is in” narrative. Then they break down what it means to be successful in the current trading environment, and exactly why brands like The Row and Abercrombie & Fitch are succeeding while others are failing. Finally, Lauren checks in on the Chanel-Matthieu Blazy situation and shares some Bernard Arnault news. To lea...
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