Renewal Isn’t Retention (Wait, What?)
IA Forward

Renewal Isn’t Retention (Wait, What?)

2025-06-17

Just because a policy renewed doesn’t mean your client is loyal. Shane and Tonya discuss the surprising difference between renewals and retention, explore why insurance agents often confuse the two, and why that mindset is costing them long-term business. You’ll hear practical ideas for building stickiness, touchpoints that matter, and how communication style can make or break your retention strategy.  

Learn more at IntegraPartnerNetwork.com.

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