171: Why raising your prices doesn’t work and what will!

2024-10-08

Have you ever thought, “If I just raise my prices, I’ll automatically attract those dreamy, premium clients?” I’ve been there too. But here’s the truth: that’s not always how it works. 😬 In this week’s episode of Goals with Soul, I’m busting that myth wide open. Just raising your rates won’t magically draw in high-level clients (wouldn’t that be nice though?). Instead, I dive into the concept of premium positioning – aligning your business with exactly what premium clients are looking for....

Have you ever thought, “If I just raise my prices, I’ll automatically attract those dreamy, premium clients?”

I’ve been there too.

But here’s the truth: that’s not always how it works. 😬

In this week’s episode of Goals with Soul, I’m busting that myth wide open. Just raising your rates won’t magically draw in high-level clients (wouldn’t that be nice though?).

Instead, I dive into the concept of premium positioning – aligning your business with exactly what premium clients are looking for.

I’m sharing the real key to making your offer irresistible to those next-level clients, and spoiler alert: it’s all about how you articulate the true value of your work.

From my years of experience as a premium positioning expert, I’ve got some juicy insights to help you elevate your brand and connect with those high-vibe clients you’ve been dreaming about.

Ready for some actionable advice to take your business to the next level?

Grab a cuppa and give this episode a listen – I think you’re going to love it.

Enjoy the listen!

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00:00 Introduction to Goals with Soul

00:51 Why Raising Your Prices Doesn't Work

01:34 Defining Premium Clients

02:18 Common Misconceptions: Charging Your Worth

02:44 Positioning vs. Price

03:41 Building Your Premium Positioning

07:17 Importance of Articulating Value and Expertise

09:10 Invitation to Work with me