Topic Maturity, Information Gain, and Search Intent ft Bernard Huang

2023-11-22

In episode 124, we're joined by Bernard Huang of Clearscope to dissect the evolving landscape of search and AI.Bernard chats with us about the past year's developments in search and AI and weighs in on whether Google is finally mastering search results.We also discuss his predictions for Google's Search Generative Experience, whether search will become fragmented in the years to come, and Bernard shares some deep insights around information gain.(0:00] Intro(1:38) The Past Year in Search and AI(4:21) Is Google Starting to Get Search Results Right?(11:58) Query Expansion vs Information Gain(18:25)...

In episode 124, we're joined by Bernard Huang of Clearscope to dissect the evolving landscape of search and AI.

Bernard chats with us about the past year's developments in search and AI and weighs in on whether Google is finally mastering search results.

We also discuss his predictions for Google's Search Generative Experience, whether search will become fragmented in the years to come, and Bernard shares some deep insights around information gain.

(0:00] Intro

(1:38) The Past Year in Search and AI

(4:21) Is Google Starting to Get Search Results Right?

(11:58) Query Expansion vs Information Gain

(18:25) Query Diversification

(21:57) Predictions for Google’s Search Generative Experience

(28:03) Will Search be Fragmented in the Future?

(34:00) Rapid Fire Rankings

Top 3 of anything:

Rare Steak
Sauna
That's it!

Rank your best SEO marketing win:

We did a Food Crawl at SXSW. We ended up getting over 23,000 RSVPs.

It got so big that SXSW made it an official food crawl in partnership with the festival.

Rank your top 3 SEO tools:

Clearscope
Google Search Console
Google SERPS

Rank your best SEO or trick or tactic:

Understand the searcher's intent. Make sure your title tag matches the tags for the query, and make sure you’re above the fold experience answers the question as quickly as possible.

Rank what you love most about the SEO industry:

It's constantly changing.

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