408: Wayne Mullins on Where Trust Goes, the Money Flows

2021-11-03

One of the biggest myths about marketing for businesses of every size is this: marketing's job is to get someone to the point of sale and then marketing is done. Nothing could be further from the truth. Today's guest Wayne Mullins of Ugly Mug Marketing is back for a second time to dispel this myth and share the truth about what marketing really is and how to do it effectively. If you're tired of reinventing the marketing wheel every 3-6 months and want a framework that transforms your marketing approach into...

One of the biggest myths about marketing for businesses of every size is this: marketing's job is to get someone to the point of sale and then marketing is done.

Nothing could be further from the truth. Today's guest Wayne Mullins of Ugly Mug Marketing is back for a second time to dispel this myth and share the truth about what marketing really is and how to do it effectively. If you're tired of reinventing the marketing wheel every 3-6 months and want a framework that transforms your marketing approach into results you love, grab a pen and something to write with because Wayne takes us inside his powerful system that anyone can use.

Some highlights of our conversation:

-Why so many businesses do marketing wrong (and what to do instead)
-How the latest marketing tactic is probably a waste of your time and money
-The secret to doing marketing better exists with your current customers
-How to engineer trust into your marketing efforts

Plus so much more!

You will also want to get a copy of his latest book, Full Circle Marketing, available now!

Get Wayne's book here

Listen to Wayne's leadership journey here and learn why your website doesn't have to be pretty -- Ep. 270

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