1990: The Story of Gold: Power, Wealth and Why People Love to Buy It

Gold has captivated humanity for thousands of years—but why?

In this episode, Farnoosh sits down with author and financial historian Dominic Frisby to explore the fascinating story behind one of the world's most coveted assets. Drawing from his new book, The Secret History of Gold, Dominic explains how gold shaped empires, fueled exploration, influenced wars, and continues to play a powerful role in global finance today.

The conversation covers why gold remains a popular safe-haven investment during uncertain times, the emotional and psychological hold it has on people and cultures, and why countries like China continue to accumulate vast reserves. Farnoosh also shares her own family's connection to gold as an Iranian-American and explores the generational tradition of passing gold down as a store of wealth.

Plus: Dominic weighs in on whether Bitcoin is truly "digital gold," what central banks know that everyday investors may not, and the smartest ways to add gold to your portfolio.

Check out Dominic's Substack The Flying Frisby

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

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