TIP106 : Influence and Pre-Suasion w/ Dr. Robert Cialdini (Business Podcast)

In this episode, Preston and Stig interview the legendary Dr. Robert Cialdini.  Dr. Cialdini is a New York Times Best Selling Author and is one of the leading researchers in the world for psychology and influence.  In the interview, Dr. Cialdini talks about some of the new ideas found in his new book titled, Pre-Suasion.