#105 You should use what people are interested in

David did a LinkedIn post on his bodybuilding recently and got ten times the usual number of views. Ten times!

A quick flick back through his feed shows that this is the usual response.

On the one hand, it is annoying that all the great business content he posts does not receive the same views but at the same time, he now knows what people are interested in.

In this episode, he explains how to use what people want to get and maintain their attention when you present.