How to Build a Company Structure to Scale a Business

Yoni Kozminski is the Founder and CEO of MultiplyMii and Escala. He has spent a decade in digital marketing and creative advertising globally, including Australia, Los Angeles, and Tel Aviv. He has developed digital strategies for companies like Mercedes-Benz, Mastercard, Sony, Medtronic, and many eight-figure e-commerce brands.

Before starting Escala and MultiplyMii, Yoni expanded an Amazon business from two million to five million dollars in sales in just 12 months before it was sold. The expansion success was based on his ability to create process improvement alongside his team. From there, he created his current companies with a focus on helping other entrepreneurs grow their teams and create efficient processes to scale their businesses.

In this episode…

Having spent many years building successful businesses, Yoni Kozminski learned that having a skilled team is key for the efficient execution of a company's goals. As a manager, he learned how to build the right company structures to support the businesses he was managing and discovered the right strategies to use to help the companies operate more effectively.

Similar to architecture, Yoni also learned that a successful entrepreneur needs to be creative and organized. You have to dig deep into your business operations, find out where your team is struggling, and work on fixing and optimizing those areas. What do some of those strategies look like? Yoni says you should build an organizational chart clearly indicating the chain of command and each team member's responsibilities within the organization. You also need to create Standard Operating Procedures (SOPs) and training videos for your employees to make the learning and transition process easier for employees.

In this episode of the Innovations and Breakthroughs Podcast, Yoni Kozminski, the Founder and CEO of MultiplyMii and Escala, joins Rich Goldstein to discuss his strategies for building a company structure to efficiently scale a business. He also explains what entrepreneurs should do to optimize their businesses, why they should focus on building business processes and systems, and his advice on recruiting for an e-commerce business.